diff --git a/Makefile b/Makefile
index b6e4afc..4e91951 100644
--- a/Makefile
+++ b/Makefile
@@ -4,13 +4,40 @@
 
 .DEFAULT_GOAL := help
 
+# splits current git annotated tag into 'MAJOR MINOR PATCH EXTRAS'.
+# intended to be used as arguments for certain scripts requiring a semver as args
+current_semver := $(shell git describe | tr -d 'v' | tr '.' ' ' | tr '-' ' ')
+
 .PHONY: help
 help: ## Show this help
-	@egrep -h '\s##\s' $(MAKEFILE_LIST) | \
+	@grep -E -h '\s##\s' $(MAKEFILE_LIST) | \
 		sort | \
 		awk \
 		'BEGIN  {FS = ":.*?## "}; {printf "\033[36m%-20s\033[0m %s\n", $$1, $$2}'
 
-.PHONY: build
-build: ## Use `docker build` to build the container image
-	docker build . -f Dockerfile -t git.agecem.com/bottin/presences:latest
+.PHONY: go-install
+go-install: ## Use `go install` to build and link the executable
+	go install -a
+
+.PHONY: docker-build
+docker-build: ## Build container image
+	#docker-compose build \
+	#--build-arg bottin_version=`git describe`
+	docker-compose build
+
+.PHONY: docker-deploy
+docker-deploy: ## Using `docker-compose up`, deploy the database and containers
+	docker-compose up -d
+
+.PHONY: docker-tag-from-git
+docker-tag-from-git: ## Tag latest image according to annotated tag from `git describe`
+	./scripts/docker-tag.sh $(current_semver)
+
+.PHONY: docker-push-from-git
+docker-push-from-git: ## Push images to git.agecem.com according to annotated tag from `git describe`
+	./scripts/docker-push.sh $(current_semver)
+
+## pipelines
+
+.PHONY: deploy
+deploy: docker-build docker-deploy ## Build and deploy container image